The SMART brick is also compatible with all LEGO bricks, even ones outside the sets offered during this launch. Of course you ...

At the 2026 Toy Fair in New York, the LEGO Group unveiled LEGO SMART Play™, a new interactive technology that brings builds ...

There's a lot going on inside the tiny Smart Play bricks that power the new technology. When we had the chance to sit down and play with the new sets at CES, it was clear that there was some fun to be ...

For example, pop the Smart Brick in the new Darth Vader toy, and you’ll hear his famous voice during battles. Move the Smart ...

Families at Target's North Druid Hills store stepped into a life-size LEGO Star Wars adventure Sunday as the LEGO Group ...

LEGO’s new smart brick has created one of the biggest buzzes at the CES 2026 technology conference in Las Vegas, which comes at a moment when excessive screen time for children is under fire, and ...

There comes a time in everyone’s life when you no longer play with LEGO, but build with LEGO. It’s something you may not ...

Lego’s iconic brick is getting its biggest upgrade since the modern design was unveiled in 1958: meet the Lego Smart Brick. Crucially, this massive change, which Lego announced at CES 2026 in Las ...

We're laying out where to buy all the LEGO sets launching in March 2026, from Batman and Yoda to Peppa Pig and Monet.

Lego has unveiled a brand-new line of technology-filled bricks as part of a new system called Smart Play. This new line is ...

Now, the company best known for simple plastic bricks is adding something new to the mix. Reporting for Tech Now, Shiona ...

LEGO's Smart Brick technology used in Star Wars sets may not be a favorite among some fans, but they're not who it's really meant for.