I’m not a scientist, I’m a marketer. And I’m going to tell you something that sounds odd: The scientist and the marketer need each other. In fact, all of society needs these two types of people to ...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

When I pick up a book for the first time and see it’s inundated with charts and figures I’m usually inclined to put it back on the shelf and keep looking; however, with The Science of Marketing this ...

Welcome to the College of Science Marketing and Communication hub. We lead strategic efforts that spotlight the innovation, impact, and excellence of Purdue Science, partnering with departments, ...