If you scroll through Threads and think the only thing that could make the experience more enjoyable is video ads, I have some excellent news for you. Meta announced at IAB NewFronts, an industry event for social media companies and advertisers, that it ...

Instagram Threads will begin testing video ads, Meta announced on Thursday. The test, which will make Threads look more like its competitor X, is an expansion of Threads’ advertising initiatives, which began last month with the opening up of ads to ...

If you don’t know it already, YouTube enables creators to see video insights that tell them how well their content is performing. Not only can they see the ...

Performance marketing lives in a world of relentless optimization. Every element—landing page design, copy, imagery, calls-to-action, targeting parameters—i

YouTube announced this week the rollout of “Thumbnail Test & Compare,” a new tool for creators to see which thumbnail performs the best. The feature first launched to select creators last year but is now widely available. When creators publish a new ...

YouTube's title A/B testing is now rolling out globally to all creators with access to advanced features. Creators can test up to three titles, thumbnails, or title-thumbnail combinations. Tests run for up to two weeks, with results determined by watch time.